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Susan G. Komen of Coastal Georgia launched the inaugural “Big Wig Campaign” September 15, 2014. Gina Peper, the VP of Sales & Marketing for North Point Hospitality, was one of 10 community leaders (Bigwigs, if you will) to lead the campaign. To assist in raising funds for the campaign, Gina implemented “Jeans Friday” for the month of October where employees could make a donation to the campaign and wear jeans on a Friday in October. The campaign’s main goal was to help under-insured women in the Coastal Georgia region receive access to breast health care. The team began with a team goal of $10,000 and met that within the first week. In the end, the campaign raised over $30,000 for early detection of breast cancer.