North Point Hospitality Group, Inc., an award-winning Atlanta based hotel development and operations company, announces their return to the Nashville market with the development of the first ground-up, tri-branded Marriott hotel in the country. The $120 million hotel project will be located at the epicenter of the SoBro neighborhood on the corner of Korean Veterans Boulevard and Fifth Avenue South across from the new 2.1 million square foot Music City Center. It will add a combined total of 455 rooms to the market. North Point Hospitality Group expects to break ground later this year.
The three brands included in the hotel will be a 204 unit AC Hotel by Marriott, a 126 unit Residence Inn by Marriott, and a 125 unit SpringHill Suites by Marriott. The SpringHill Suites hotel will occupy floors seven through 11 with the Residence Inn sitting atop on floors 12 through 18. The adjoining side of the building will house the AC Hotel on floors seven through 18. Valet parking will be located on floors two through five and will include 444 parking spaces. The ground floor of the property will offer 15,000 square feet of restaurant and retail space along Korean Veterans Boulevard and Fifth Avenue South.
“We are excited to be back in the Nashville market developing the first tri-branded Marriott hotel in one of the most dynamic cities in the country,” said S. Jay Patel, President and CEO of North Point Hospitality Group. “We are proud of our relationship with Marriott to enable us to bring this first-of-its-kind project to the heart of the bustling SoBro area in Nashville.”
The hotel will sit just footsteps away from Nashville’s Music City Center in the center of the popular SoBro Neighborhood. Guests looking to stay at the new property will find themselves immersed in the culture of downtown Nashville within walking distance to Broadway’s honkytonks, southern cuisine and a variety of shops and attractions, including the Country Music Hall of Fame, the Ryman Auditorium, Husk, The Southern, and more.
“As we worked through the brand options for this premier hotel site, Marriott’s products, particularly the lifestyle inspired AC Hotel, best complimented the vision for this project,” said Patel. “Our company has always strived to build the best brands in the best locations in the best markets and we feel we will do just that in partnering with Marriott for our newest Nashville project.”
Guests staying at any of the three hotels will have access to an upscale, elevated pool and whirlpool experience with poolside beverage and food service, state-of-the-art fitness center, and the AC Hotel’s rooftop bar and lounge on the 19th floor overlooking the spectacular Nashville skyline. Additionally, the hotel will offer 6,000 square feet of flexible, columnless meeting and banquet facilities on the 19th floor featuring high ceilings, floor to ceiling windows and break out areas.
“We feel this is the right mix of brands in the perfect location for this dynamic market,” said Whip M. Triplett, Executive Vice President of North Point Hospitality Group. “What we essentially have is a 455 room full-service hotel with the marketing power of three strong Marriott brands instead of one. By building three hotels in one we are giving our guests the opportunity to choose the right brand for their individual travel needs, while having the opportunity to experience amenities not typically found at each brand when built separately.”
While the three brands will share many amenities, each brand will still offer guests distinct differences in both guestroom features and experience. Guests staying at the AC Hotel will experience full-service amenities and thoughtfully designed guestrooms focused equally on style and comfort. Guestrooms will offer business-friendly features including sleek and modern work spaces coupled with entertaining amenities like a flat-screen TV allowing guests to connect their own media and access web-based content. The European influence, paid-for breakfast features a focused selection of hot and cold items and emphasizes quality over quantity. Items included are select meats, freshly prepared in small batches with an artisan slicer, savory egg and bacon tarts, combined with other cold proteins and cheeses providing a contemporary alternative to traditional breakfast fare, and signature freshly baked all-butter croissants. The AC Hotel will also include access to the AC Lounge located on the 19th floor where guests will find a dynamic atmosphere and bar offering regional craft beers, specialty wines, and spirited cocktails.
The Residence Inn all-suite hotel will offer extended stay travelers studio, one-bedroom and two-bedroom suites featuring a fully-equipped kitchen with coffeemaker, microwave oven and residential-sized appliances. Offering a complimentary breakfast, including specially made featured items, guests will have the option to select a convenient to-go offering as well to ensure guests do not miss the most important meal of the day. The hotel’s weeknight evening gatherings offer a casual, relaxing environment where guests can be as social as they want, while enjoying light fare, beer and wine.
The SpringHill Suites, also an all-suite property, features larger than normal guestrooms including separate living, working and sleeping spaces. Guestrooms feature a comfortable pullout sofa bed and lounge chair offering additional space for relaxation or extra family members. Like the Residence Inn, the SpringHill Suites will offer guests a healthy, complimentary hot breakfast each morning.
The general contractor anticipates approximately 700 individuals will be employed during peak construction activity. Once stabilized, the hotel will employ more than 200 full-time team members and support staff.
This will be North Point Hospitality Group’s third project in the Nashville market. North Point developed the 194 unit Hilton Garden Inn Nashville – Vanderbilt / West End in 2009 and subsequently the adjacent 119 unit Home 2 Suites by Hilton in 2012. This is also North Point Hospitality Group’s second multi-branded hotel. The company built the dual- branded Hilton Garden Inn/Homewood Suites Atlanta Midtown in 2012.
About North Point Hospitality Group, Inc.
Based in Atlanta, GA, North Point Hospitality Group is an award-winning hotel development and operations company. North Point and its affiliate companies have developed 35 hotels from the ground up with a total investment over $400 million. Currently the company owns and operates nine Hilton branded hotels in the Southeast with another 6 hotels under development, in addition to the SpringHill Suites by Marriott Lumberton, NC, the Fairfield Inn & Suites by Marriott Savannah Midtown and the Homewood Suites by Hilton Savannah Historic District/Riverfront, which are currently under construction.
About AC Hotels by Marriott
AC Hotels by Marriott is a lifestyle brand within Marriott International’s luxury and lifestyle portfolio of brands. AC Hotels currently offers more than 75 hotels throughout Spain, Italy, Portugal and France, along with New Orleans. Growth plans for the brand include the opening of its next North American locations Washington, D.C. and in the heart of Miami Beach early this year, as well as more than 50 additional hotels set to open within the next three years throughout the U.S. and Latin America.
Marriott International’s luxury and lifestyle brands portfolio currently includes The Ritz-Carlton Hotel Company, EDITION, JW Marriott Hotels & Resorts, the Autograph Collection, Renaissance Hotels, AC Hotels by Marriott and Moxy Hotels. Accounting for approximately 25 percent of the company’s system-wide pipeline, Marriott expects to add more than 200 luxury and lifestyle hotel projects over the next several years, reflecting over $15 billion of investment by the company’s owners and franchisees.
About Residence Inn
With more than 600 properties in the United States, Canada, Europe, the Middle East and Central America, Residence Inn by Marriott is a leader in the extended-stay lodging segment. Designed for long stays, the brand offers spacious suites with separate living and sleeping areas. Fully functional kitchens, grocery delivery, 24-hour markets and complimentary breakfast help guests maintain a healthy balance while on the road. Complimentary Wi-Fi allows guests to stay connected to the home and office, while health and fitness options and inviting lobby spaces provide comfortable places to work and relax. Residence Inn participates in the company’s award-winning Marriott Rewards® frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay.
About SpringHill Suites by Marriott
SpringHill Suites by Marriott is an all-suite brand that offers design and style at an affordable price, appealing to both business and leisure travelers. Ranked highest in the Guest Satisfaction Study for the Upscale Brand Segment by J.D. Power and Associates’ 2012 North America Guest Satisfaction Index Study, the brand features spacious suites and smart layouts that allow guests to relax and reenergize. Launched in 1998, the brand currently has nearly 300 locations in the United States and Canada. SpringHill Suites participates in the award-winning Marriott Rewards® frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay.
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